It’s your business.
We help you bring it to life.
Our experience and our results span industries, verticals, and organizations. We can quickly recognize challenges, patterns, and opportunities in your business.
Let us handle scaling your customer base, so you can focus on scaling your company.
Not only can we deliver attributable high-quality pipeline, but we will also ensure your brand story is unique and well-differentiated in your industry.
You can be as proud of your marketing as you are of your product.
Ursula Ayrout is a business leader with a proven track record of building high-performing marketing teams and accelerating revenue growth from scratch for startups, enterprises, and early-stage stealth companies.
With a strong background in demand generation and product marketing, she excels at building teams and leveraging cutting edge marketing techniques to scale companies. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category. Ursula has helped shape the marketing departments at Business Objects (SAP), HP, Salesforce and Pantheon.
Ursula’s metrics-driven sales and marketing initiatives helped Pantheon acquire their first 80,000 customers. She helped grow lead conversion from 8% to 30%, and delivered $25 million in pipeline to the sales team at Salesforce, generated demand for Business Intelligence at HP, (where she was recognized as the annual MVP), and set the wheels in motion for Business Objects to grow 30% year-over-year.
Ursula’s keen insight into what motivates people to take action demonstrates what’s possible when instincts and analytics join forces. Her #dreamjob concept at Salesforce revived recruitment efforts and resulted in the company’s fresh crop of top talent. The social recruitment campaign continues to be a touchstone for its executive leadership team.
Born and raised in Sydney, Australia, Ursula grew up with an enduring fascination with marketing and technology, and thus, turned these elements into her own dream job.